Thick braided rug styling was the focus when Emily’s House London teamed up with Cinny for a recent photoshoot. The collaboration highlighted how natural textures and heritage-inspired fabrics can transform a space when combined with care. Our thick braided rug became the grounding element, bringing texture, warmth, and balance to Cinny’s striking designs.
Who are Cinny?
Cinny specialise in fabrics and wallpapers that draw on 18th-century Indian influences. Their collections are full of intricate floral and geometric prints, created to bring character and depth to modern interiors. Beyond textiles and wallcoverings, they also offer accessories such as luxurious Eiderdown quilts and frilly cushions, all designed with attention to comfort and style.
By partnering with Emily’s House London, Cinny were able to demonstrate how patterned fabrics and wallpapers work in harmony with thick braided rug styling. The rug provided a grounded base for the look, letting the colours and prints take centre stage without losing cohesion..
The Role of the Rug in the Shoot
At the centre of the shoot was our thick braided rug, woven by hand from natural jute. Its chunky texture provided a tactile base against the finer details of Cinny’s prints. The neutral tones of the rug gave space for patterns to stand out without competing for attention, while its robust structure reminded viewers that style can be practical as well as beautiful.
When styling interiors, a rug is often the piece that ties the scheme together. In this case, the thick braided rug grounded the bold colours and ornate detailing of the fabrics and wallpapers. It softened the overall look, making the space feel warm and lived-in rather than overly formal. This balance is at the core of thick braided rug styling, using natural fibres and craftsmanship to complement rather than overshadow.
Why the Thick Braided Rug Works So Well
There are several reasons why this rug featured so successfully in the Cinny shoot:
- Texture – The heavy braiding introduces a tactile element that contrasts with smooth walls and fabrics.
- Neutral colour – Its earthy tones provide a base that allows patterns and colours to shine.
- Versatility – It works just as well in traditional interiors as in more contemporary spaces.
- Durability – Made from sturdy jute, it is designed to withstand daily life as well as occasional styling.
Bringing the Look into Your Own Home
The shoot demonstrated how a single rug can reshape the look of a space. To bring similar results into your own home, consider these ideas:
- Place a thick braided rug in a living room to anchor sofas and armchairs, creating a defined seating area.
- Use it under a dining table to add warmth while balancing out patterned wallpaper or decorative textiles.
- Pair it with bold fabrics, floral, striped, or geometric, to allow patterns to stand out against a natural background.
- Combine it with accessories such as cushions or quilts to create layers of texture that feel inviting.
For homeowners, the appeal of thick braided rug styling lies in this combination of beauty and practicality. It is not simply decorative, it is functional design that holds a room together.
Why Natural Rugs continue to appeal
Beyond aesthetics, natural fibre rugs carry qualities that synthetic options struggle to replicate. They are breathable, durable, and produced with traditional handweaving methods. Over time, they develop subtle variations that add character rather than detract from the look.
This makes them particularly effective for thick braided rug styling, where authenticity and tactile presence matter as much as visual impact. In the Cinny shoot, the rug grounded the scheme and gave the entire set a sense of lived-in comfort.
See More from the Collaboration
The partnership with Cinny allowed us to highlight not just the craftsmanship behind our rugs, but also how they can work seamlessly with fabrics and wallpapers. Their Indian-inspired prints brought richness, while our thick braided rug styling gave the whole look cohesion and balance.
Cinny’s wallpapers and fabrics set the tone, while our thick braided rug styling completed the look. For anyone seeking to create interiors that balance bold pattern with natural texture, this combination is an ideal starting point.
You can view more of our handwoven rug collection in the Emily’s House shop or make an appointment to see the rugs in the Battersea shop.
Photos by Toby Mitchell
